gk2gk: Helping Geeky Singles Find a Leia their Han Solo — And The Other Way Around

The small Version: With programs like “The Big Bang concept” and video games like warcraft developing in popularity virtually every time, it’s really no longer an insult to phone someone a technical. Indeed, the majority of people nowadays would take it as a compliment. That’s particularly true regarding the folks at gk2gk.com, a dating site that encourages singles to embrace their own inner nerd, nerd, or dork helping them get a hold of their own best match — because every Han Solo demands his Leia (and vice versa).


I happened to be 12 yrs . old when I initially browse “Harry Potter therefore the Sorcerer’s Stone,” and I got therefore into it that We finished the publication in under daily.

My personal love for the storyline regarding guy Who existed has merely expanded much deeper because decades went by. I remember wishing in accordance with my sibling at Barnes and Noble for release of “Goblet of Fire” and going to the midnight exhibiting of “Order for the Phoenix.” I have a lightning bolt tattoo and a Harry Potter playlist on Spotify. I-go to Harry Potter sunday at Universal Studios every January (with pride dressed in my Slytherin colors!) watching the marathons each time they’re on TV.

Like countless other people, I spent my youth with Harry, Ron, and Hermione, in addition to their trip provides impacted living in a lot of methods. Whether it is Harry Potter or other book, motion picture, or gaming, being excited about a concern usually shapes who people are, exactly who they can be pals with, and even who they date — without any realizes that more than gk2gk.com.

Started in 2004, gk2gk is the initial dating website for single geeks, dorks, and nerds (no matter whether they can be into Superstar Wars, Anime, or Cosplay) to find similar individuals for friendship, a romantic date, a commitment, and/or relationship.

For a peek inside fun, distinctive arena of gk2gk as well as the similarly geeky men and women behind this site, we hit over to Senior Internet management Erica Roth, who contributed everything with our company.

“Mingle” & Some other involved qualities motivate Singles to start Up

The gk2gk sign-up is a familiar one: it only takes 2 mins generate a profile with basic tips just like your age, sex, look, and perfect big date. But gk2gk requires it a step further by inquiring people to classify themselves as a “music lover,” “stylish,” “artistic,” or several other geeky yet caring terms.

Absolutely also a section inside profile for answering much more questions like “in the event that you could carry out lunch with any individual, who does it be and why?” “what is actually Your Favorite game?” or creating a concern of one’s own, that are included in the corresponding procedure. You are in addition encouraged to include key words in your profile for better coordinating (e.g., “Larping,” “Dungeons & Dragons,” or “Sailor Moon.” The aim is to customize them approximately possible.

Just what gk2gk additionally excels at is actually the interactive characteristics eg Mingle, a carousel of suits that asks “can you go on a romantic date with him/her?” state no and you’re revealed another profile. Say certainly and you’re offered info in regards to the individual and will send them an answer to just one of one’s questions to arrive at understand each other more.

Through this one-of-a-kind system, gk2gk has the ability to study from their members’ on-site behaviors and produce fun, offline-like interactions that in the end trigger better contacts.

“The entertaining features on the site really get you to create,” Erica mentioned.

The motivation Behind gk2gk — Geeks assisting Additional Geeks

Spencer Koppel got the theory for a geek-specific dating site in 2004 after going through a split up. Newly unmarried and a self-proclaimed technical, Spencer was actually sick and tired of the lack alternatives for folks like him have been into personal computers, crossword puzzles, comic guides, and comparable interests — and whom did not placed focus on appearance and social status.

“appearance aren’t essential in regards to whom i might be thinking about,” Spencer told ChicagoReader.com. “It really is even more, can we have common passions? Will we see the same sorts of books?”

The guy shown his frustrations to their daughter, Laina, exactly who recommended he get matters into his or her own arms, so he did and founded gk2gk immediately after.

In 2015, Spencer passed the gk2gk rod on to Avalanche LLC, a business enterprise that creates and marketplaces winning sites like their (their first release being Date.com in 1997 on Valentine’s Day). Avalanche presently has over 20 popular and niche sites when you look at the dating industry, with a combined 5 million+ registered members (2 million on gk2gk only) in more than 100 nations and 100,000 new singles joining on a monthly basis.

“We love staying in the love business,” their motto states.

Behind the amazing figures is actually a team that is just as geeky since the people they help. When they’re maybe not carrying out such things as attending Comi-Con together, they may be finding pleasure in their specific geeky passions — for example Chief Executive Officer Meir Stralhberg watches “Star Trek,” CFO Peder Sahlin techniques picture taking and knows the value of an excellent Hawaiian shirt, and Director of advertising Carlos Ealdama accumulates classic sneakers.

“i will be, in particular, a motion picture buff,” Erica included.

Last Thoughts

gk2gk has transformed the web matchmaking scene for geeks, so that as a fellow geek, I really appreciate that. a technical is just a person who is actually excited about something — should it be one playing WoW, a woman obsessing over Harry Potter, or a small grouping of people reveling within shared interest. We only want to meet that special someone exactly who gets all of us, and gk2gk is streamlining that process.

“‘Geek’ is a pretty broad term, therefore it often means various kinds of men and women, if they’re tech smart or thinking about science fiction or using the internet gaming or comics. Despite the fact that gk2gk is a distinct segment dating site, absolutely an extensive selection possibilities within that niche,” Erica said.

Because exact same vein, Erica included that goal for gk2gk will be continue achieving a bigger, more diverse market, particularly in terms of attracting much more women.

“We really need to get even more women in to the program so it’s a level playing field and other people have a significantly better consumer experience,” she said.